These will be the trends in business meetings in 2026

With increasing digitalization, the need for real and human (business) interactions continues to grow. Companies are opting more often for small-scale, purpose-driven sessions instead of large conferences.

Experience itself is also becoming increasingly important. Events are designed as multisensory experiences that actively engage participants and leave a lasting impression. Well-being also takes center stage, with time for relaxation, reflection and movement. As a result, business gatherings become not only inspiring but also pleasant and energizing.

At Holland Destination Management, we believe in active experience for the most impactful and lasting results. Discover the possibilities for business events and incentive trips in the Benelux.

In 2026, business events will focus more than ever on leaving a positive impact. Partners, companies and colleagues expect events to be not only efficient and inspiring but also beneficial to the environment and society. Transparency around ecological footprint becomes the norm, with related reporting increasingly standard practice.

The choice of location also plays a crucial role: venues with a clear eco-friendly approach, from energy-efficient facilities and zero-waste catering to partnerships with local nature initiatives, are becoming more popular. Paper usage is steadily decreasing. QR codes are replacing traditional print materials and programs and flyers are increasingly digital.

Learn how we consciously manage our travel footprint and organize events in the Benelux that have a positive impact.

Business events and travel are increasingly about more than just the program. They focus on creating a genuine connection with the destination. Companies opt for meetings with local experts, participating in community projects or joining artisanal workshops that highlight culture and tradition. This leads to deeper experiences, inspiring participants while contributing to the local community.

At Holland Destination Management, we make these encounters possible, ensuring that every destination is experienced in a meaningful way. Think of a team-building escape room in Antwerp, a strategy session in a sustainable meeting venue in Utrecht or a culinary workshop in Luxembourg’s historic city center.

Business meetings in 2026 will combine human connection, experience, engagement and purpose. By prioritizing experience, positive impact and authentic connection with the destination, events become not only inspiring but also truly memorable.

Holland Destination Management transforms your business events and corporate travels in the Benelux into unique experiences that leave a lasting impression: for participants and for the world around us. Discover how we can help you make 2026 a year full of inspiring and meaningful business meetings.